Waterstones drops its apostrophe
12 January 2012 Last updated at 15:57 GMT
The book seller Waterstones is to drop the apostrophe from its name. The company says the decision is to make the spelling "practical and versatile" in a digital world.
John Humphrys and Michael Rosen discussed on BBC Radio 4's World at One the implications of a decision which will inevitably upset traditional grammarians.