Netflix streaming launches in UK

9 January 2012 Last updated at 08:28 ET Help

We are increasingly using more modern means to get our entertainment.

When it comes to music, digital downloading continues to be popular and digital album sales rose more than a quarter to 26.6 million last year.

It is possible that the popularity of DVDs could be waning as well.

More than 200 million discs were sold last year - a fall of 7.2% year on year.

The US film and TV rental firm Netflix has launched a streaming service in the UK - and it aims to rival Lovefilm and BSkyB.

The chief executive of Netflix, Reed Hastings, says: "We have more content than Lovefilm."

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