Christmas shoppers still spending despite economy
23 December 2011 Last updated at 12:44 GMT
On what's thought to be the busiest shopping day to date, consumers are rushing to buy last minute presents and food.
The last shopping day before Christmas Eve regularly sets records - the previous record was 23 December 2010.
The credit card firm Visa expects to process 33 million transactions worth more than £1.5bn, an increase of 8% on last year.
It is also expecting a rush on Saturday, with the busiest hour of the year between 12 noon and 1pm.
These shoppers in Wakefield and Oxford Street in London say they're not tightening their belts this year.