Giving talk software another chance
19 December 2011 Last updated at 23:54 GMT
When it comes to speech technology, it seems like businesses are told same thing over and over again: "this is the moment", "it's arrived", "success at last"!
But as some CEOs and IT heads realised long ago, there is not going to be any one defining event that suddenly makes it popular overnight.
However, Apple's incorporation of the Siri software into the new iPhone 4S has piqued both consumer and business interest in devices that take commands and then talk back.
The BBC's Ian Hardy has been looking at how one company in particular is forcing businesses to take another look at automated speech.