Can new boss at UBS bring about vital change?
17 November 2011 Last updated at 10:46 GMT
The new UBS Chief Executive - Sergio Ermotti - is under pressure to prove he has the right formula as the patience of shareholders runs thin.
In recent years UBS has suffered a series of setbacks.
In September, London-based UBS trader Kweku Adoboli was arrested and charged with fraud and false accounting.
Russell Padmore reports.