Using social media in the Middle East

20 October 2011 Last updated at 07:24 ET Help

The role of social media has grown dramatically in the Middle East - thanks to the Arab Spring.

As a result, businesses in the region are now seeing its potential.

At the Gulf's largest technology conference, digital marketing was on the agenda for the first time.

But as a relatively new marketing tool, are Middle East firms getting it right?

Simon Atkinson reports.

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.