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Using social media in the Middle East

20 October 2011 Last updated at 12:24 BST

The role of social media has grown dramatically in the Middle East - thanks to the Arab Spring.

As a result, businesses in the region are now seeing its potential.

At the Gulf's largest technology conference, digital marketing was on the agenda for the first time.

But as a relatively new marketing tool, are Middle East firms getting it right?

Simon Atkinson reports.