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My Bottom Line: Lara Morgan, entrepreneur

6 October 2011 Last updated at 13:08 BST

Serial entrepreneur Lara Morgan founded Pacific Direct, which supplies accessories to the luxury hotel industry.

She had to cut 30% of her staff during a previous recession, but she argues it is better to retain a smaller part of something, than to lose the whole.

Lara appeared on The Bottom Line, which was broadcast on BBC Radio 4, the BBC World Service and the BBC News Channel. You can also download the podcast.

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