Rita Clifton, chief executive, Interbrand
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My Bottom Line: Rita Clifton, Interbrand

29 September 2011 Last updated at 15:12 BST

Rita Clifton is the chief executive of Interbrand.

She says you should never assume anything: check, check and check again, a lesson she learned the hard way.

Rita appeared on The Bottom Line, which was broadcast on BBC Radio 4, the BBC World Service and the BBC News Channel. You can also download the podcast.

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