QPR sign sponsorship deal with two Asian airlines
Premier League team Queens Park Rangers (QPR) has announced a new shirt sponsorship deal with carriers Malaysia Airlines and Air Asia.
Malaysia Airlines will appear on the home kit, while Air Asia features on the west London side's two away kits.
Both airlines are connected with club owner, Malaysian businessman Tony Fernandes, who took over in August.
QPR had been without a shirt sponsor after a three-year-deal with Gulf Air ended in the summer.'Positive'
The club returned to the top flight of English football this year for the first time since the 1995-96 season, and they currently sit 15th in the Premier League table.
The new sponsored home shirt will be worn for the first time against Newcastle United on Monday evening.
The club did not reveal the financial figures behind the new deal, except to say it was "a multi-million pound shirt sponsorship".
"We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure," said QPR chief executive Philip Beard.
Malaysia Airlines' executive director, Mohammed Rashdan Yusof, said: "Malaysia Airlines is elated to be associated with QPR's ascendancy to the Premier League."Share deal
Football club owner Tony Fernandes is the chief executive of Air Asia.
In August, a share swap involving Malaysia Airlines was agreed, bringing the country's airlines closer together.
Malaysian state investment firm Khazanah Nasional, which owns close to 70% of Malaysia Airlines, will get a 10% stake of Air Asia.
In return the major shareholder in Air Asia, Tune Air, will get a 20% stake in Malaysia Airlines.