Tough economic times boost Poundland stores
5 August 2011 Last updated at 16:26 BST
The tough economic climate is proving a big boost for Black Country-based retailer Poundland.
Massive growth has seen the chain open stores at the rate of one a week which has provided the confidence to branch out into the eurozone.
Speaking to BBC News, chief executive of Poundland, Jim McCarthy explains why he believes it is the right time to expand the business.
Joanne Writtle reports.