Is now the time to sell your gold?
20 July 2011 Last updated at 15:57 BST
Gold has been treasured for thousands of years. Most of the time it's bought as jewellery but many people also invest in the bullion market because historically it has steadily increased in value, even when shares have slumped.
Now, the price is at an all time high so does that mean you should buy gold or sell it?
Richard Westcott reports from Birmingham's jewellery quarter.