Is Japanese etiquette hurting its technology firms?

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Japanese companies put a lot of focus on the country's ancient rules of etiquette.

Many come from the code of kenjutsu, or Japanese swordsmanship, which stresses loyalty, frugality and honour.

But as Mariko Oi reports, this could put Japanese firms as a commercial disadvantage, as it often means they focus on making the best possible products at the expense of the biggest profits.

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