BBC Three looks into 'evangelical frenzy' over Apple

16 May 2011 Last updated at 18:45 ET Help

Why have companies like Apple and Google grown so explosively in the past few years and why do the brands garner such loyalty from their customers?

A team of neuroscientists scanned the brain of an Apple fan and it showed that the brand was stimulating the same parts of the brain as religious imagery does in people of faith.

Alex Riley reports for BBC Three.

Secrets of the Superbrands is on BBC Three at 2100 BST on Tuesday, 17 May. Or watch online via iPlayer (UK only).

bbc.co.uk navigation

BBC © 2012 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.