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Augmented reality looks set to become a serious commercial tool

2 May 2011 Last updated at 20:40 BST

Augmented reality has the power to bring consumers closer to products before purchase, by adding a 3D virtual layer over video of the real world.

Myles Peyton, from augmented reality firm Total Immersion, demonstrates some of the ways this can work - and how it can capitalise on the smartphone revolution.

Special report: The Technology of Business