My Bottom Line: Jane Shepherdson, Whistles

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Whistles chief executive Jane Shepherdson says brands need to have a dynamic and creative vision, but this must be underpinned by a strong commercial sense.

Jane appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

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