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My Bottom Line: Chris Moore, Domino's

3 March 2011 Last updated at 12:13 GMT

Chris Moore is the chief executive of Domino's Pizza, UK and IRL plc.

"Just do it", he advises, arguing it is better to ask for forgiveness than permission.

Chris appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.