Richard Fenning, chief executive of Control Risks
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My Bottom Line: Richard Fenning, Control Risks

10 February 2011 Last updated at 16:00 GMT

Richard Fenning is the chief executive of security consultancy Control Risks.

He says the ability to create a genuinely global culture throughout a multinational company can deliver a substantial competitive advantage - but warns that it is not an easy thing to deliver.

Richard Fenning appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.