China's farmers take agriculture mobile


In south and south-west China, farmers may not be able to go online, but are benefiting from an innovative mobile phone services.

China Mobile's Nongxinton is a farming information service that costs US$6 a day, and has over 20m subscribers.

Subscribers receive text or even audio messages. They contain advice, warnings, job opportunities, market prices - all tailored to their needs.

The goal is to narrow the huge urban-rural information gap - a pre-requisite to closing the huge income gap.

Nick Mackie reports from Dazu County in Chongqing, China.

Special report: The Technology of Business

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.