Richard Reed of Innocent Drinks
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My Bottom Line: Richard Reed, co-founder, Innocent Drinks

11 November 2010 Last updated at 17:25 GMT

Richard Reed is co-founder of Innocent Drinks.

He says the most important thing is to get started, and then not to stop or give in.

Richard appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.