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How can India create a global superbrand?

21 October 2010 Last updated at 16:07 BST

One of the main ways that India can attract business is by turning itself into a sought after destination. Not just in terms of holidays, but also as a leader of technology, manufacturing and culture.

So how do you turn India into a brand with weight and cachet and can the "made in India" label ever shine in the global marketplace?

Ben Richardson has been asking the experts.

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