BP chief on new risk division
30 September 2010 Last updated at 16:03 BST
Thanks to the Gulf oil spill, BP probably has one of the worst images of any company doing business in the United States.
From tomorrow it will be the task of Bob Dudley to regain the trust of Americans.
He takes over as chief executive and the BBC's Business Editor, Robert Peston caught up with him.
He started by asking him how he intends to revive BP's image.