Business

Yahoo soccer highlights kick off

  • 16 August 2010
  • From the section Business
Blackburn Rovers v Everton in the opening game of the 2010/11 Premier League
Image caption Weekend highlights will be put online early on the next Monday

Internet services firm Yahoo has launched its Barclays Premier League online highlight service.

It will show highlights clips of top-flight games in a three-season multi-million pound deal from 2010 to 2013.

Yahoo says it has attracted video advertising from firms such as Adidas, Heineken, BT and Sony Pictures.

Weekend match highlights will go online after midnight on Monday morning. Midweek games will go on just after midnight the next day.

Yahoo will also own the rights in the UK to syndicate all or part of the Premier League highlights content to third parties.

Richard Scudamore, chief executive of the Premier League, said the online highlights package was an "important medium" for supporters.

Virgin had owned the UK internet clip rights for the past three years.

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