Carmaker Morgan unveils Eva GT

15 August 2010 Last updated at 06:34 ET Help

The unmistakable Morgan, an image of classic British motoring, has been manufactured and hand-assembled in Worcestershire for more than a century.

Today though, the family-owned business is hoping to break the mould, when it unveils its new prestige model, the Eva GT in California.

Ben Godfrey reports.

Promotional video courtesy Morgan Cars

Report features Morgan CEO, Charles Morgan and Chief Designer Matthew Humphries

bbc.co.uk navigation

BBC © 2012 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.