Carmaker Morgan unveils Eva GT
15 August 2010 Last updated at 11:34 BST
The unmistakable Morgan, an image of classic British motoring, has been manufactured and hand-assembled in Worcestershire for more than a century.
Today though, the family-owned business is hoping to break the mould, when it unveils its new prestige model, the Eva GT in California.
Ben Godfrey reports.
Promotional video courtesy Morgan Cars
Report features Morgan CEO, Charles Morgan and Chief Designer Matthew Humphries