Struggle to fund first Youth Olympics in Singapore

Help

The first ever Youth Olympics is due to start in Singapore.

It is the brainchild of International Olympic Committee president Jacques Rogge, and is another chance for organisers and sponsors to extend the Olympic brand beyond the current Summer and Winter Olympics.

Convincing companies to sponsor the games has been difficult, as investors feel backing the new event is a risk.

Sharanjit Leyl reports from Singapore.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.