Iceland: Paper published back to front in nod to history
- 2 March 2015
One of Iceland's main newspapers has published an issue back to front in honour of its audience's traditional reading habits.
Readers of the Morgunbladid daily found the paper's spine on the right-hand-side along with a note explaining the change, its English-language website reports. "The paper has been turned around, beginning on what is usually the back page and ending on the usual front page," the note said. "This is in honour of those very many Morgunbladid readers who read the newspaper from back to front for historical reasons."
The paper, first published in 1913, used to put major international stories on its front page, and devoted its back page to domestic news, the website explains. This meant that readers who were more interested in Iceland's own affairs would often start reading from the back page. Even though Morgunbladid is no longer laid out that way, many readers haven't shaken the back-to-front habit. But anyone enjoying the new layout wasn't given much of a chance to get used to it - the backwards print run was a one-off, and the paper was back to normal the following day.
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