MSNBC apologising again for perceived racism, this time on Twitter

 
Conservative columnist Michelle Malkin stands in front of a television camera in January 2007. Conservative columnist Michelle Malkin took to Twitter to condemn MSNBC's tweet

On Wednesday night, MSNBC tweeted out the following, in reference to an advert for Cheerios featuring a biracial family that will be played during the Super Bowl for a second straight year:

"Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family."

Start Quote

Having revealed themselves as despicable bigots, the folks at MSNBC have now deleted and apologized for their offensive tweet”

End Quote John Hinderaker Power Line Blog

The tweet linked to an article on the MSNBC website about the ad, which noted the "outcry" (originally termed "outcry from the right" but later changed) the ad caused when it aired the previous year.

The tweet caught the attention of conservative columnist Michelle Malkin, who started a #MyRightWingFamily Twitter hashtag with a photo of her children. #MyRightWingFamily quickly went viral, as others attached it to tweets with photos of their own families.

On Thursday morning Republican National Committee Chair Reince Priebus sent a letter of condemnation in which he promised that no RNC officials or surrogates would appear on MSNBC. He urged other Republicans to do likewise unless the network issued a formal apology.

It didn't take long for MSNBC to comply. By mid-afternoon, MSNBC president Phil Griffin had released a letter of apology in which he called the tweet "offensive and wrong" and said that the person responsible had been "dismissed".

Start Quote

We will aggressively monitor the network to see whether their pattern of unacceptable behavior actually changes”

End Quote Sean Spicer Republican National Committee

"Having revealed themselves as despicable bigots, the folks at MSNBC have now deleted and apologized for their offensive tweet," writes John Hinderaker at Power Line blog. "Their true colors, however, have been shown."

MSNBC has been a regular object of scorn from conservatives, who view its news coverage as having a liberal bias. Several weeks ago, the network had to apologise for another race-related gaffe, in which on-air host Melissa Harris-Perry and several guests joked about a photo of former Republican presidential nominee Mitt Romney's family in which he held his adopted black grandchild.

According to Politico, Mr Priebus has lifted the network boycott. (The chairman himself is a regular guest on MSNBC's Morning Joe program, appearing as recently as Wednesday.)

"We appreciate Mr. Griffin's admission that their comment was demeaning and disgusting, and the Chairman accepted his apology," Politico quotes from a memo issued by RNC Communications Director Sean Spicer. "We will aggressively monitor the network to see whether their pattern of unacceptable behavior actually changes. We don't expect their liberal bias to change, but we will call them out when political commentary devolves into personal and belittling attacks."

The Washington Post's Eric Wemple writes that MSNBC's string of apologies - for the Cheerios tweet, comments about the Romney family photo and several other offensive incidents - is disturbing:

Apologies can be an important measure of accountability. Yet this string of meae culpae suggests that the apology may be morphing into an enabling device for the network's tendentious and divisive attitudes Sometimes a bad tweet represents the errant and unrepresentative thoughts of some employee managing the social-media accounts. And sometimes it represents institutional mores and prejudices.

In the film A Fish Called Wanda, Kevin Kline plays a brash American who apologises profusely to an unconscious John Cleese after mistakenly hitting him on the head with a pan. In the middle of his apology, his anger resurfaces and he repeatedly kicks him, then quickly apologises again.

In the movie, it's funny. Here it's just sad.

 

Comments

This entry is now closed for comments

Jump to comments pagination
 
  • rate this
    0

    Comment number 37.

    if you think reality has a liberal bias, you just might be a Republican.

  • rate this
    +2

    Comment number 36.

    No such thing as a "Left Wing"in American politics,is there?Just some are more "Right Wing"than others(and racist too.)

  • rate this
    0

    Comment number 35.

    Given that both the Republicans and the Democrats sit right of center so who does this left wing media giant represent? Now before anyone spouts off on this look back on the Republicans of the 70's and you'll notice the similarities of the Democrats today. Minimum household incomes, immigration amnesty, EPA and many more were all Republican initiatives.

  • rate this
    +3

    Comment number 34.

    Given the right's usual vitriol on any number of subjects it is surprising they're so sensitive to being called out on this issue.

  • rate this
    -3

    Comment number 33.

    Just because some right wing people have racially mixed/unmixed families (Ms Rice comes to mind), it does not mean the US right wing of today is innocent of racism. It's sad MSNBC apologizes to these "reverse victims". The only error "the person responsible" made was not writing "some right wing people" instead of what they wrote. Ask why to those "not-for-Obama" voters in West Virginia.

  • rate this
    -1

    Comment number 32.

    Honestly, white people in general are tired of being accused of racism all the time

    It has now become part of the culture where everybody blames white people for everything

    If you are white, you have a x on your back

    Due to our changing demographics, the left has decided to use race as a political tool to divide the nation and win elections

    There is no honor in that

  • rate this
    -1

    Comment number 31.

    As a person with conservative viewpoint I find it offensive that the press in general, msnbc in specific, have their commentary and "news" presented in a manner that would demean and marginalize me and the half of the country that think this way. It is more of an agenda than a mistake from what I see. I applaud Fox News for presenting our side of the story AND they bring the liberals on too.

  • rate this
    0

    Comment number 30.

    MSNBC employees are accusing Republicans of being racist
    but yet they are the ones who are making racist comments

    News media didn't used to be so one-sided but today it is

    I love the Olympics specifically because it does not involve politics
    and I will watch that on NBC

    However I try to watch news on other channels because I know NBC, MSNBC is extremely biased against conservatives

  • rate this
    0

    Comment number 29.

    Don't be fooled by the half-time in America notion: http://www.youtube.com/watch?v=8iXdsvgpwc8 Obama is a time-out for the GOP mission: PNAC continuous war, further expansion of the Patriot Act and NSA, reaffirmation of 'individuality' by deep cuts to social programs (a bud in the loop for every Fed $) and Monsanto on GMO and Bechtel (water) to dominate world commodities. It's half time!

  • rate this
    -1

    Comment number 28.

    #27: We live in a democracy with political parties with different ideas that offer different solutions. Hence conflict of ideas is inevitable. The problem with left wing media like MSNBC is that they demonize their opponents by engaging in name calling every single time they try to make a point, instead of making logical arguments and reasoning with those who disagree.

  • rate this
    -1

    Comment number 27.

    If it's Fox News or MSNBC neither of them are actually reporting any news. Have you watched their reporting, it's shambolic and bias at best. Fox gushes over the right and MSNBC gushes over the left with both forgetting to ask any tough questions to get to the bottom of a story. You'd only watch these channels if you enjoy watching people belittle the other side. This story is not news

  • rate this
    0

    Comment number 26.

    23. & 22. Ultra conservatives in the Charlton Heston (NRA) tradition would never think to apologize for their extremist rants as they truly believe the crap they espouse! Coulter, Santorum, Fox News airheads, etc., all demonize Liberals as socialists just as their ilk charged communism in the 50's. Clint Eastwood's Obama as a chair at the GOP convention summed up the intellectual depth evident.

  • rate this
    -1

    Comment number 25.

    Malkin should start apologizing for all the racist and discriminatory retorict that FOX news, Tea Party and RNC have spilled since 2008 about the President. She only pointed out the tweet to crank up her ratings with Fox news. Right wing media in the US is the biggest hate speech manufacturer. They can't stand that demographics will soon prove that they will become a minority.

  • rate this
    +3

    Comment number 24.

    Unfortunately in the US, the issue of racism has been for many years and remains a one-sided conversation. In most instances, "white non-hispanics" are expected to defer to the views of minorities as being the accurate and only version fit for racial dialogue.

  • rate this
    -1

    Comment number 23.

    Uhmm obviously no one has heard of comments made by the likes of Ann Coulter, Rick Santorum, Bryan Fischer, Phyllis Schlafly, Bob Vander Plaats and other brilliant "speech-a-lists"...nor heard any - honest - apology from any of them...

  • rate this
    +6

    Comment number 22.

    The left wing demonizing the right, is fairly normal for media in the USA and is even obvious in TV shows and movies over the last decade. It is no secret that Hollywood is far left wing and you can't count the movie stars that admit they are conservative. Most are afraid of being blacklisted.

  • rate this
    -2

    Comment number 21.

    Global System of Racism is by definition historically white racism
    Freedom of Speech applies to all not anti-muslim racists or just white guys

  • rate this
    0

    Comment number 20.

    It is inappropriate for MSNBC to apologize for saying what is obviously true. Speaking the truth is not offensive. What is offensive is the pervasive bigotry of the right-wing.

  • rate this
    +3

    Comment number 19.

    I'm still waiting on Fox for apologies for all the bigotry they disseminate on a daily basis...

  • rate this
    +1

    Comment number 18.

    People will always have their leaning to one style of government or another based on their experiences and indeed in some cases prejudices, but I'm glad hypocrites continue to be exposed regardless of the affiliation, but I think we have a long way to go!

 

Page 1 of 2

 

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.