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Wales sets 'realistic' £1bn tourism boost target

A tourism industry bringing in another £1bn a year by targeting the US, Germany and Ireland is among ambitions set out by the Welsh government.

Tourism chiefs in Wales say they also want more luxury, spa and heritage hotels as part of a strategy to boost earnings over the next seven years.

Currently, visitors spend about £4.5bn a year in Wales, supporting nearly 89,000 full-time jobs.

Economy Minister Edwina Hart said the target was "challenging yet realistic".

BBC Wales Today's Abigail Neal reports.

USA is targeted for Welsh tourism

  • 17 Jun 2013
  • From the section Wales