Jim Viggars at Asda stand
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Milk price protest at Asda farm show stand

Angry dairy farmers have confronted a representative from Asda at the Royal Welsh Show to protest over milk price cuts.

One protester quizzed Jim Viggars about how much profit the company made on a litre of milk but Mr Viggars, who is head of meat quality at Asda, said he was not in a position to answer.

Farmers are angry at cuts of up to two pence per litre (ppl) in the amount they receive from major milk processors, which are set to come in from 1 August.

Last week Morrisons, Asda and the Co-op announced that from 1 August they would increase the premium they pay farmers for their milk.

  • 23 Jul
  • From the section UK
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