Discerning buyers lead surge in 'boutique' gin sales
In the eighteenth century gin was popular among the poor and often called 'mother's ruin'. But now, traditional gin distilleries are make something of a comeback.
The resurgence is being led by discerning buyers in search of an exclusive product - and it has caused sales of boutique style gins to rocket by 150%.
Louise Hubball reports.
11 Jan 2012
- From the section UK