A Staffordshire Bull Terrier
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Loving, loyal and friendly - the Staffordshire Bull Terrier

The RSPCA has launched a campaign to rebrand the Staffordshire Bull Terrier. It wants to move it away from its association with gangs and anti-social behaviour.

The charity says it wants to show another side to the Staffordshire Bull Terrier, as a loving family pet. It has released a video to encourage people to consider giving a home to Staffies.

Campaign footage courtesy of the RSPCA

  • 14 Jan 2011
  • From the section UK