Man serving gelato
Media playback is unsupported on your device
Video

Making gelato into big business

Best friends Guido Martinetti and Federico Grom decided to go into business together, making gelato.

Guido, a wine maker, and Federico, an economist, had no previous experience in the food industry.

It may not sound like a recipe for success but Italians' love of gelato has meant the two's commitment to quality has paid off.

Go to next video: Italy: The 'most difficult place' to do business