Frederic Banzet
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Citroen upbeat on China prospects

French carmaker Citroen is showcasing a luxury SUV at the Shanghai auto show - a model which may be built specifically for the Chinese market from next year.

China is the world's biggest car market, fast growing but also fiercely competitive. So can Citroen compete?

The BBC spoke to Citroen CEO Frederic Banzet, who said he felt the company's unique offering of "innovative luxury from Paris" would help it stand out.

  • 19 Apr 2013