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Advertising spend increases as confidence falls

For the first time in four years the amount allocated to advertising budgets has been revised upwards.

That is despite confidence hitting a ten-month low among advertising executives, according to a report by the Institute of Practitioners in Advertising.

Paul Bainfair is the Director General of the IPA and he discusses whether this signifies a return of confidence.

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Wake Up To Money broadcasts weekdays 05:30 to 06:00 on Radio 5 live.