Paul Moody
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My Bottom Line: Paul Moody, Britvic

Paul Moody is chief executive of soft drinks company Britvic.

Establish the ultimate goal of your business and explain it clearly to your staff, is his advice.

He says that it is important for all members of staff to know the wider plan for the company as well as where they fit in to it on a local level.

Paul appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.