Mathew Horsman
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ITV profit boosted by ad revenue in 2010

ITV has reported pre-tax profits of £286m for 2010, thanks in large part to a jump in advertising revenue.

This represents a sharp rise on the £25m the broadcaster made in 2009.

Helped by the continued success of shows such as X Factor and Coronation Street, net advertising revenue rose to £1.5bn, up from £1.29bn a year earlier.

Mathew Horsman from the media consultancy Mediatique told the BBC: ''ITV has benefited from a really good 2010.'.