High fashion stoops to e-commerce to find new markets
For decades the big fashion houses like Prada and Armani traded on their exclusivity. Only the super rich could afford their products and few people would even enter their stores.
However, many of these companies have begun to sell their goods online. Can they create websites without sacrificing their glamour?
Kabir Chibber reports.
01 Nov 2010
- From the section Business