Strike a pose: The big fashion houses are taking the catwalk online
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High fashion stoops to e-commerce to find new markets

For decades the big fashion houses like Prada and Armani traded on their exclusivity. Only the super rich could afford their products and few people would even enter their stores.

However, many of these companies have begun to sell their goods online. Can they create websites without sacrificing their glamour?

Kabir Chibber reports.

Special report: The Technology of Business

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