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Can the City rebuild its reputation?

12 July 2013 Last updated at 13:39 BST

A rate rigging saga, mis-selling scandals and several bank bailouts have badly damaged the reputation of the City of London over the past few years.

But the Square Mile is still hugely important to the UK economy and employs more than 300,000 people.

So can the City put the past behind it, and rebuild its reputation?

The BBC's Business Correspondent Ben Thompson has been speaking to one of the men responsible for doing that - the Lord Mayor of the City of London, Alderman Roger Gifford.

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