Samsung S3 phone
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Samsung 'pressure on' Apple to produce new phone

14 March 2013 Last updated at 02:17 GMT

Apple "knows the pressure's on" from Samsung, according to Melissa Chau of technology consultants IDC.

The US giant needs to produce a larger or cheaper phone for the Asian market, she explains.

She also talks about how Android tablets are broadening their customer base in the region.