Media playback is unsupported on your device

Ford's Lincoln to compete with top German cars in China

28 August 2012 Last updated at 23:48 BST

Ford will sell its luxury Lincoln models in China for the first time from 2014, convinced its top of the line marque will attract customers, despite the hefty price tag.

The American car manufacturer will be competing with top of the range models made by the German automotive groups, Audi, BMW and Mercedes Benz. which are the top selling luxury brands in China, so far this year.

Ford's vice president for Asia Pacific and Africa, Joe Hinrichs, told the BBC's Martin Patience why the company is not worried about the competition.