Emma Bridgewater

"Be careful what you dream of because you might get it."

In 2010 Emma Bridgewater celebrates the 25th anniversary of the founding of the pottery firm that bears her name.

Start-up Stories

Emma Bridgewater

  • Turnover: £11miilion
  • Number of employees: 180
  • HQ location: Stoke-on-Trent, UK
  • Year founded: 1985
  • Ownership: Privately-held

She spotted a business opportunity after being unable to find a suitable pair of cups and saucers as a gift for her mother.

The company is based in Stoke-on-Trent, an English town with a long tradition of pottery-making.

Key advice

"Be careful what you dream of because you might get it. And when you get to a stop in the business, and in 25 years there have been times when it's sort of suddenly felt I'm not quite sure what's happening…that is because your imagination has failed you.

"But I think if you can envisage the thing you're trying to achieve, then you can do it."

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