Jasmine Montgomery, Seven Brands

Don't forget to plan your cash-flow says London-based branding expert Jasmine Montgomery

Jasmine Montgomery's very first branding assignment was to develop a guarantee of freshness and vitamin content in frozen peas.

Start-Up Stories

Seven Brands

  • Turnover: £2 million
  • Number of employees: 10
  • HQ location: London, UK
  • Year founded: 2009
  • Ownership: privately-held

She went on to manage marketing for Singapore's DBS Bank, and subsequently became Managing Director of Futurebrand London.

With business partner David Grainger, Jasmine founded branding consultancy Seven Brands in 2009. The firm concentrates on serving clients in Africa, Asia and the Middle East.

Key advice

Many entrepreneurs spend far too much time on devising a business plan - instead they should focus on cash-flow planning.

Getting this right is vital: "unless you've got the cash flow coming through you can go out of business with clients owing you millions of dollars."

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