Winning the loyalty of the Muslim market
Companies wanting to sell to a mass market have traditionally looked at the potential of the huge populations of India and China.
But now businesses are turning their attention to a new audience: the global Islamic community.
With nearly a quarter of the world's population being Muslim, it is a big draw.
Why is marketing to Muslims any different to selling to other communities, and what is the key to success in cracking the market?
Katy Watson reports.