New sponsor for Edinburgh Fringe comedy awards
- 26 May 2010
- From the section Scotland
The comedy awards at the Edinburgh Fringe have secured a new sponsor, it has been announced.
Foster's lager, owned by brewer Heineken, will provide the funding package this year.
Organiser Nica Burns used more than £100,000 of her own money to fund the event in 2009, after it was left without a backer for the first time.
Theatre producer Ms Burns said she had sought a sponsor with a "long-term commitment to comedy".
The awards, which have been presented every year since 1981, were sponsored by Perrier until 2006.
Edinburgh-based Intelligence Finance took over, but pulled out after three years.
The winner of last year's main comedy award was Tim Key, for his show The Slutcracker.