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ASAP Rocky

- BBC - Sound of - 2012

2012

The year's most promising new artists

ASAP Rocky

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Rakim Mayers was born in Harlem in 1988. Named after fellow New Yorker and legendary Eric B collaborator, young Mayers first remembers rapping at the tender age of eight. By 20 he'd taken in the influences of Bone Thugs-n Harmony, DMX, Wu-Tang Clan and Houston rap to form his own style apart from his New York contemporaries.


By then Rakim had joined the A$AP (Always Strive and Prosper) crew, taking on the name A$AP Rocky. Amongst this group of producers, designers and MCs he created debut released Pe$o and Purple Swag, capturing the attention of Fader Magazine, Stereogum, influential New York radio station Hot 97 and a host of leading rappers, most notably Drake, who invited Rocky on tour.


It wasn't long before RCA-distributed Polo Grounds had snapped the rapper up on a combined $3m deal for his solo work and A$AP Worldwide. This afforded the ambitious Mayers the opportunity to sign artists of his own. In October 2011 he released the much lauded mixtape LiveLoveA$AP, which Rocky claims is "better than a lot of people's albums", and we await a full longplayer in early 2012.


Articles and Features

Stool Pigeon interview

Read the full article 04/01/12

"The first time most people heard of A$AP Rocky was in July last year when he uploaded the chop and screw-styled 'Purple Swag' onto YouTube..."

Complex - Who is A$AP Rocky?

Read the full article 31/10/11

"Earlier this year ASAP Rocky blew our minds with the internet smash "Purple Swag" and its undeniably charming video..."

Pitchfork - A$AP Rocky talks $3 Million Record...

Read the full article 28/10/11

"When 23-year-old Harlem rapper A$AP Rocky releases his debut tape, LIVELOVEA$AP, on Monday, it'll mark a real hip-hop event..."

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Upcoming UK live dates

05 June 2012
Electric Ballroom, London, UK
See event
06 June 2012
Electric Ballroom, London, UK
See event
07 June 2012
HMV Institute, Birmingham, UK
See event
08 June 2012
Ritz Manchester, Manchester, UK
See event
09 June 2012
The Arches, Glasgow, UK
See event

Most Played Tracks

  1. Purple Swag: Chapter 2 (feat. Spaceghost Purrp & ASAP Nast)

    Scrobbles 105707 - Listeners 14456

  2. Peso

    Scrobbles 65378 - Listeners 8115

  3. Peso [Prod. By ASAP Ty Beats]

    Scrobbles 56659 - Listeners 7015

  4. Palace [Prod. By Clams Casino]

    Scrobbles 50930 - Listeners 6984

  5. Bass [Prod. By Clams Casino]

    Scrobbles 49565 - Listeners 6614

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