P.Diddy Press Play Review

Album. Released 2006.  

BBC Review

'Press Play' should be magnificent. And it would be, if Diddy wasnt rapping on the...

Maxine Headley 2006

Sean Combs is CEO of Bad Boy, he has the Sean John Clothing line, his own reality show, owns a restaurant and even has his own fragrance. He is the entrepreneur mogul of the Hip-Hop era goddamnit! And still he wants to give us more...

With an array of fabulous artists and hot producers(including Christina Aguilera, Kanye West, Timbaland, Jamie Foxx, The Black Eyed Peas' Wil.i.am, OutKast's Big Boi, and Mary J Blige) 'Press Play' should be magnificent. And it would be, if Diddy wasn't 'rapping' on any of the tracks.

Harsh, maybe, but hardly unfair. Even Mr Diddy himself boasts that he cares more about writing cheques than rhymes, so we shouldn't be surprised that the results are so mediocre.

But, given the fact that he's bought in the best talent money can buy, there are still a few stand out tracks. The militant "The Future" and eerie "Hold Up" are both excellent, mainly because there're written by Pharoahe Monch - who by the sounds of it also gave Diddy a step-by-step on how to impersonate a real rapper.

The album's highlight, "Everything I Love", is produced by Kanye West, with Gnarls Barkley's Cee Lo's instantly recognizable vocals, and the always impressive Nas flowing like only he can.

Puffy trys something new by doing an 80's Prince sound on "Special Feeling" and "Last Night" (with Keyshia Cole). His singing on the latter leads me to believe that someone's taking the rise at the listener's expense - the monotonous off-beat vocal delivery sounds like it was sung by a Little Britain character and ruins, well...everything!

So when the automated voice on the album wants to know "are you ready to press 'play' "? Sorry honey - I've just got to say "no"!

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