The man behind the Ibiza smash 'It Just Won't Do' makes his debut in the arena of long...
Jack Smith 2003-12-10
It's often argued, and mainly by journalists I might add, that dance singles don't necessarily translate into artist albums with sales to match; and with the odd exception, we're right. On sales alone, few make the grade, but on content, originality and perseverance, the list does take shape.
Take Tim Deluxe, by way of example. Great singles - not just his breakthrough Ibiza anthem, "It Just Won't Do", but also those early UK garage classics like "RIP Groove" under his Double 99 moniker. His debut single on Darren Emerson's Underwater imprint, the pairing of beefy "Sirens" with the sublime "We All Love Sax", was equally well received, and yet with the arrival of the parent album, The Little Ginger Club Kid, market forces dictate that this will fall well short on the ker-ching scale.
The superb Sam Obernik sung "It Just Won't Do" aside, the formula was repeated to less success on "Less Talk More Action!", and most recently on "Mundaya" - his forthcoming collaboration with Shahin Badar (the dominatrix vocalist from the Prodigy's "Smack My Bitch Up"). Awarded the prestigious Essential New Tune accolade by Pete Tong (a kiss of death some might argue), the sun-drenched track, sung with equal measures of Latin-spice and samba sass, also adheres to the adage of if-it-ain't-broke-don't-fix-it.
On the rare occasion that Tim does drop the tempo and try something different, the results are more than worth the effort. "Little White Ship", riding a groove that could easily have been inspired by Cameo's bumpin' funk jam "Back & Forth", is like an oasis in a desert. It's no mirage, and if given the right exposure, could do for Deluxe what "Magic Love" has for Bent. Long time friend and Saffron Hill vocalist Ben Onono returns on the spectacular "Battle", a sweet yet driving house cut with a white-man's-overbite inducing guitar solo. Forget "My Love Is Always There" this is proper!
Seven months in the making, The Little Ginger Club Kid, may not win awards for innovation or originality, but its creator never set out to be the next Basement Jaxx; just make an honest album that reflects where his head's at musically. And in that respect it's a job well done.