We all know how good Shapeshifters can be yet there is little here to suggest that the...
Andy Puleston 2006
You've got to hand it to Shapeshifters. 2003 was a fallow year for dance music yet seemingly from out of nowhere in 2004, they launched the barn-storming "Lola's Theme" on to an unsuspecting public. Undoubtedly THE tune of the Miami WMC, 'Lola' proved that the credible and commercial could be married... and reach number one.
With their formula for uplifting, glossy, vocal house productions cemented the "Back To Basics" and "Incredible" singles followed. The clubs and Radio 1 agreed and Simon Marlin and Max Reich assumed their place in the annals of UK club history. So far, so good. That kind of track record would, of course, guarantee the artist album.
However, good singles do not an album make; Sound Advice is proof once again that producers shouldn't make artist albums. Putting the three great singles aside, what we have here is a mixed bag of mawkish down-tempo numbers ("You Never Know" and "Over Me") butted up against direction-less house dubs, "If In Doubt Go Out" and"Really Feel" being the main offenders. The Chic collaboration "Sensitivity" is the only contender for next single (hmmm, I wonder why?) and is worth a click to the MP3 store.
It's frustrating because we all know how good Shapeshifters can be yet there is little here to suggest that the genius that underpinned their debut was more than a momentary spark. If you've bought the singles you won't need this.