Accessible, uplifting dance music that you will be hearing much more of.
Ian Roullier 2012
On first listen, Careless, the title track and opener of Jack Beats’ first of two mini albums, could appear to be just another chart-aimed dance tune, featuring as it does the type of one-finger, euphoric synth riffs currently being flogged to death by everyone from Nicki Minaj to JLS.
But digging a little deeper and putting any condescending knee-jerk reactions aside, it becomes clear there’s actually far more substance to Niall Dailly and Ben Geffin’s music.
Yes, the six main tracks on offer here should appeal to a large audience and be commercially successful, but this is more down to the rude health of dance music (or dare we call it EDM?) than the duo pandering to any trends. Proof of this can be found in their back stories.
Dailly, also known as Plus One, is a former Scratch Pervert and won the coveted DMC DJ Championship title in 2001, while Geffin, or Beni G, was a member of fellow turntablists, the Mixologists. So anyone writing Jack Beats off as commercial dance bandwagon jumpers should probably think again.
Their accessible, uplifting style, which absorbs influences ranging from rave to house to dubstep, has seen them remix big-name artists such as Big Boi, Aloe Blacc and Beyoncé. But how many identikit dance acts would drop in a Leonard Cohen sample as a main hook, as Jack Beats do on End of Love? The fine balance they strike between creativity and commerciality, which has resulted in them being signed to Skrillex’s OWSLA label in the US, is displayed throughout.
From the hands-aloft ecstasy of the title track, to metallic dubstep beast Hooligans, through to the joyful old-school rave piano and chattering bass of Dillon Francis collaboration Epidemic, and the Example-featuring, military-flavoured War, energy and variety oozes from the pores of every track.
While it may not appeal to any self-appointed electronica experts, this is a collection of carefree dance music that you will be hearing much more of in the coming months. And, on the strength of the material Jack Beats have assembled, deservedly so. Roll on part 2.