S Club 7 Seeing Double Review

Released 2002.  

BBC Review

S Club have crammed their fourth album full of funkier, sassier tunes, covering...

Ruth Mitchell 2002

Despite losing a member since their last full-length offering, the S Club collective seem as determined as ever to stay at the peak of pop greatness and with Seeing Double they do exactly that.

They have wasted few moments on sentimentality and have crammed their fourth album full of funkier, sassier tunes, that cover everything from cool garage grooves to sweet seductive Latin melodies.

With a more immediate and mature sound, Seeing Double opens with the infectious disco-tinged first single "Alive", and it's this hip-swaying slice of dance-pop that sets the pace for nearly all of the sixty-one minutes. On the very first listen there is an instant temptation to turn up the stereo and clear a big plot of dancing space.

Standout track "Love Ain't Gonna Wait For You" is a rippling, rolling anthem with a fresh and dynamic sound, but is still reminiscent of the polished S Club of yesteryear. It's quickly followed by "Bittersweet", which slinks and slithers along with a hot R&B hook that gives those Destiny Child girls a real run for their money.

"Gangsta Love" continues the faster and more furious momentum and kicks off with drum&bass inspired beats before spiralling into a ferociously catchy silky, smooth pop tune. It's this alongside the two-step driven rhythm of "Who Do You Think You Are?" that are the most accomplished examples of the revamped six-piece's stab at more diversity.

Unfortunately it's the ballads that are the weaker aspect of this otherwise energetic album. "Straight From The Heart", where as usual Jo takes the lead, slows down the pace and includes pleasant but unadventurousharmonies from the rest of the gang.

"The Greatest" and "In Too Deep" follow in a similar vein, and despite being more mid-tempo affairs with bubbling basslines, they fail to pack much of a punch.

Coming in at an all-too-long sixteen tracks, perhaps Jo, Rachel, Bradley, Tina, Hannah and Jon should have stuck to the more grown-up sensibilities of quality over quantity.

Nevertheless it'll still get you bopping!

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