Embrace This New Day Review

Album. Released 2006.  

BBC Review

Embrace trundle back again with their familiar blend of one-paced, unimaginative piano...

Chris White 2004

Following the huge success of 2004's number one album Out of Nothing, Huddersfield's Britpop survivors Embrace trundle back again with their familiar blend of one-paced, unimaginative piano and string-soaked epics.

Danny McNamara bellows out soaring anthems such as "I Can't Come Down" and "No Use Crying", backed by his brother Richard's swaggering guitars. Expect thousands of lighters to be pointed skywards at festivals across the land this summer.

Elsewhere, "Sainted" and "Even Smaller Stones" ape The Verve proficiently enough, whilst single "Nature's Law" bears a worrying resemblance to Heart's 80s power ballad "Alone".

In this era of Coldplay, Keane and Blunt, strong sales for This New Day are inevitable, but Embrace's fifth record is imbued with all the emotional subtlety of WWE Wrestlemania.

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